In this category, you have the chance to win cash prizes. What would you do if you won a big sum of money just like that? You can also look at the category Vouchers with competitions to win vouchers and gift cards to supermarkets and other stores.
Cash prizes are the most convenient. The amount you win, you can then use to buy whatever you want or need most. You can also share it easily with family members if you wish. Also receiving your prize is the easiest. Often it is just some electronic bank transfer or payment into something like a Paypal account.
Most brands do prefer to give out stuff instead of money. The reason is probably that they want to promote themselves at the same time, and making the prize one of their products better conveys that message. Also, it may be cheaper for them that way. For us, on the other hand, money would be ideal. Cash is king they say, and it is just the most convenient.
Big cash prizes sometimes are given away by supermarkets or other retailers. Smaller ones come from various organizers of competitions and sometimes also from agencies doing market research.
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